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Care guide


With the proper care and cleaning, a rug from Tinted Objects can last for a lifetime. Make a habit of vacuuming your rug once a week, and hang it out to air once a year.

If you live in a cold or chilly climate zone you’re in luck – cold air can eliminate bacteria and boosts natural wool’s self-cleaning properties.

Pure wool rugs will inevitably shed excess fiber – in fact, it’s an indicator of a high-quality product. The shedding will decrease over time, and regularly vacuuming your rug will help. Always use a flat and smooth nozzle, and avoid shaking or beating your rug as it will cause unnecessary wear.

Rotate your rug regularly to accomplish even patina due to exposure to sunlight etc. Avoid dragging furniture on the rug.

Cleaning / Stain removal

Many stains will come out due to fast action, plain paper towels and warm water. For more difficult stains we recommend a PH neutral detergent, wool shampoo or wool detergent. Please avoid strong chemicals and bleach - they are rough on your rug, and our planet.

With proper care and cleaning your rug will stay stylish for many years to come. Avoid washing your rug in general, but if you want or need it cleaned our recommendation is to take it to a professional, experienced and certified cleaner. Note that as wool is a natural material the rug may shrink slightly – 3-5% is considered normal.

Fiber Guide


Tinted Objects love wool - it’s our most frequently used material, perfectly suited for Nordic climate. Wool is one of our finest natural materials and it has quite a few unique qualities; it is 100% biodegradable, renewable and natural. It is free from microplastics, and although sheep have a climate footprint, processing wool requires no oil as opposed to synthetics. Wool also has antibacterial properties, is self-cleaning and doesn’t require much washing. Wool is very durable, and has naturally flame retardant qualities.

Tinted Objects aim to work exclusively with traceable and certified wool.

Regenerated Fibers

Viscose is a so-called regenerated fiber, which means it is of natural origins but that the fiber itself is chemically extracted. The raw material is cellulose, usually wood. Viscose is also known as artificial silk – the quality and feel of the material is similar to that of silk. Conventional viscose production involves an abundance of energy and chemicals. Tinted Objects aim to use better viscose, such as EcoVero from Lenzing. This is in order to ensure a more sustainable production process, but also to make sure the raw material comes from sustainable forestry.


Cotton is a natural material with soft and durable fiber with a pleasant feel. Because of its unique qualities, cotton is the most popular fiber globally. The downside to cotton is that its cultivation and production require a lot of water, energy and chemicals. Tinted Objects aim to work exclusively with recycled or organic cotton.



Tinted was founded largely on our belief in products that last for a lifetime – at least.

Our focus is on creating products that aren’t just esthetically pleasing but made from premium materials. Quality trumps quantity, and only the best is good enough for us.

We want for our products to age gracefully and with patina, so we choose our materials carefully and design with timelessness in mind. We aim to mainly utilize materials with natural properties, and to avoid fossil materials to the very best of our ability.

People and Animals

Our promise is to always respect and care for all living creatures. We have established our very own Code of Conduct and animal welfare policy for all of our manufacturers to sign and honor. Tinted continuously pays visits to our factory in order to oversee our supply chain and make sure that our policies are complied with. This is an ongoing process, and we have designated staff to closely follow the proceeding.


Our aim is to minimize our impact on our planet. We constantly check our value chain in order to make choices that make sense from an environmental point of view – anything from transportation packaging materials to fabrics and the manufacturing of our products.

No part of our business is too small or insignificant to question and monitor. All of our suppliers sign and comply with our chemical restrictions based on REACH legislation. We strive to minimize the use of chemicals in both product and production in order to achieve a process as natural as possible.

Not working sustainably is not an option for us, it is in our DNA. Our journey is ever changing, we will never settle and always strive for improvement.